Visa pioneered the original 3-D Secure protocol more than 15 years ago to protect eCommerce transactions by providing an additional layer of identity verification before authorisation. 3-D Secure (3DS) enables the exchange of data between the merchant, card issuer and, when necessary, the consumer, to validate that the transaction is being initiated by the rightful owner of the account.
eCommerce continues to accelerate worldwide with online shopping becoming the preferred way to shop for many consumers. This growth in digital commerce requires businesses to prevent card-not-present fraud and ensure good transactions are seamlessly approved.
Visa worked with other payment brands to develop the next generation of the protocol – EMV 3-D Secure. Visa Secure is Visa’s global EMV 3-D Secure programme that makes authentication simple, lowers friction for consumers and helps prevent card-not-present fraud. EMV 3-D Secure includes enhanced functionality to allow the payments ecosystem to meet and optimise for the requirements of Strong Customer Authentication, which has been introduced in Europe as part of the Second Payment Services Directive (PSD2).
Supports different payment channels, delivering a unified web and mobile experience.
Delivers an enhanced data exchange between merchants and issuers to help improve authorisation decisioning and fraud detection.
Allows for better integration of the authentication process into the merchant’s shopping experience.
Supports strong customer authentication for issuers, acquirers, payment service providers in regulated markets.
Enables a collaborative data exchange between merchants and issuers that enhances risk-based authentication to improve authorisation decisioning and fraud detection.
Delivers a simple and secure authentication experience for the cardholder if the transaction is deemed high risk.
Supports secure payments for card-not-present purchases across desktop, mobile or other digital services.
Here you can find resources for implementation guides, best practice and more.
Immediately access the Visa Secure badge assets, brand guidelines, and customer-facing FAQ.
Source: ONLINE PAYMENT FRAUD Emerging Threats • Segment Analysis • Market Forecasts 2018-2023, November 2018, Juniper Research.
