• The online checkout has evolved

    Our new checkout experience, Visa Click to Pay, makes shopping online consistent, easy and secure for your customers.

    man using tablet man using tablet
visa logo and click to pay icon

Visa Click to Pay brings the convenience of contactless to your online store

Visa Click to Pay is Visa’s implementation of EMVCo’s industry-wide standards and specifications that provide a fast, frictionless shopping experience. It uses EMV® Secure Remote Commerce technology and can fully integrate with online checkouts for a secure and seamless payment solution.

People confused looking at things

Online shopping. Simplified.

By offering customers a smarter and more consistent way to pay online, Visa Click to Pay aims to replicate the simplicity and ubiquity of contactless payments.

Clear benefits for your business

shopping cart icon

A consistent integrated checkout experience

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A seamless payment journey, enabling merchants to focus on customer acquisition during the checkout flow

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Optimises sales conversions, with higher authorisation rates and lower fraud risk

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Performs 3DS payment authentication

Use Visa Tokens to optimise security and performance

5%

Uplift in authorisation rates1

Global average for Visa Token CNP transactions

3X

Reduction in fraud risk2

Visa Token vs PAN-based CNP transactions

1. VisaNet Data, GBI Monthly Authorisation Report, May 2022

2. Fraud Rate Reduction: Source: CNP Average is for set of Token participating Merchants (by Merchant DBA)  (PAN & Token) with digital wallet TRs Feb-Apr 2022 Issuer region: Europe; Visa Token transactions compared to PAN-based transactions online

Exact uplift in authorisation approval rates and reduction in fraud may vary between different merchants and use cases

EMV® is a registered trademark in the U.S. and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC

How it works

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Step 1

Customer adds goods to their cart and proceeds to checkout

mobile screen showing order summary

Step 2

Customer enters their personal information and Click to Pay checks for their stored cards

mobile screen showing visa card details

Step 3

Click to Pay retrieves all stored cards. Customer selects card of choice and completes payment

mobile screen showing order purchased

Step 4

Customer is provided with confirmation of their purchase

Offer your customers a consistent, easy and secure online checkout experience

To learn more about how your business could benefit from Click to Pay, contact your Visa Account Executive or your Payment Service Provider or Gateway.

Email Visa

Have further questions about Visa Click to Pay?

Read our FAQs about the new way to checkout online with your Visa card.